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PolicyAug 5, 2026

NAIH (Hungary) - NAIH-450-7-2026

Hungary's DPA fines an online store operator €41,500 for GDPR transparency violations.

Hungary's National Data Protection Authority (NAIH) has fined an online store operator HUF 15,000,000 (€41,500) for multiple GDPR violations. The violations included a lack of transparency, failure to provide concise and intelligible information on data processing purposes and legal bases, and inadequate information regarding data transfers to third countries. The company was ordered to amend its website's data processing notices and terms and conditions.

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The lesson from this incident

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An online store operator in Hungary was fined HUF 15,000,000 (€41,500) by the National Data Protection Authority (NAIH) for failing to provide clear, concise, and intelligible information about its data processing activities, including inadequate disclosures around third-country data transfers. Under GDPR Articles 13 and 14, organizations are legally obligated to inform individuals about the purposes and legal bases for processing their personal data in a transparent manner. This case highlights that GDPR compliance is not just about technical safeguards — it equally demands clear, accessible, and accurate privacy documentation. Failure to maintain compliant privacy notices exposes organizations to significant financial penalties and reputational harm, even without a data breach occurring.

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