ANSPDCP (Romania) - Fine against Dormeo Home S.R.L
Romanian DPA fines Dormeo Home SRL €2,000 for violating GDPR's right to object.
The Romanian Data Protection Authority (ANSPDCP) has fined Dormeo Home S.R.L. €2,000 (RON 10,517) for violating Article 21 of the GDPR. The company continued to send marketing calls and SMS messages to a customer even after the customer exercised their right to object to direct marketing. The DPA found this to be unlawful processing of personal data and ordered the company to implement measures for GDPR-compliant marketing.
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The lesson from this incident
Full lessonDormeo Home S.R.L. was fined €2,000 by Romania's data protection authority for continuing to send marketing communications after a customer explicitly exercised their GDPR right to object. This violation highlights a failure to operationalize data subject rights into actual business processes — the opt-out request was received but not acted upon. Such failures erode customer trust, expose organizations to regulatory penalties, and demonstrate that GDPR compliance must be embedded in day-to-day operations, not just documented in policies. Even relatively small fines carry reputational damage and signal a systemic breakdown in data governance.