ANSPDCP (Romania) - Fine against Dormeo Home S.R.L
Romanian DPA fines Dormeo Home S.R.L. €2,000 for violating GDPR Article 21.
The Romanian Data Protection Authority (ANSPDCP) has fined Dormeo Home S.R.L. €2,000 (RON 10,517) for violating Article 21 of the GDPR. The bedding retailer continued to send marketing calls and SMS messages to a customer even after the customer exercised their right to object to direct marketing. The ANSPDCP deemed this unlawful processing of personal data and ordered Dormeo Home to implement measures to ensure GDPR-compliant marketing.
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The lesson from this incident
Full lessonDormeo Home S.R.L. continued sending marketing calls and SMS messages to a customer after they explicitly exercised their GDPR right to object, violating Article 21 of the Regulation. This failure demonstrates a breakdown in both process and systems — opt-out requests were not properly recorded, propagated, or enforced across marketing channels. The resulting €2,000 fine, while modest, signals that data protection authorities will act on individual complaints. Beyond financial penalties, such violations erode customer trust and expose organisations to reputational harm. Organisations must treat opt-out signals as legally binding instructions requiring immediate and verifiable action.